07 Marketing DICTIONARY

1. Branding

Branding creates a unique identity that helps customers recognize and trust a product or company. It includes visuals, voice, and values.
Example: A startup uses a consistent color theme across all platforms.

2. Positioning

Positioning defines how a product is perceived compared to competitors. It highlights what makes it different or better.
Example: A phone brand markets itself as a camera first device.

3. Segmentation

Segmentation divides the market into groups based on age, interests, income, or behavior. It helps target the right audience.
Example: A fitness app targets new mothers separately from athletes.

4. Target Audience

The target audience is the specific group a product is designed for. Understanding them helps craft better messages.
Example: A coding bootcamp focuses on fresh graduates.

5. Customer Persona

A persona is a detailed profile representing a typical user. It guides marketing decisions and product design.
Example: Riya, 28, tech savvy entrepreneur who needs automation tools.

6. Conversion Rate

Conversion rate measures how many people complete a desired action out of total visitors. It reveals marketing effectiveness.
Example: Out of 1000 visitors, 50 sign up.

7. Funnel

A funnel shows the stages a customer goes through before buying. It tracks awareness, interest, and decision.
Example: Users discover a product through ads and later buy after a demo.

8. Call to Action (CTA)

A CTA tells users what to do next such as sign up or download. Clear CTAs improve engagement.
Example: A button that says Start Free Trial.

9. Retention

Retention is the ability to keep customers engaged over time. Strong retention reduces marketing costs.
Example: A food delivery app rewards loyal users.

10. Churn

Churn is the rate at which customers stop using a product. Reducing churn increases long term revenue.
Example: Users uninstall a subscription app after one month.

11. Value Proposition

This explains the main benefit a product offers. It answers why someone should choose you.
Example: Faster payments with zero setup steps.

12. A/B Testing

A/B testing compares two versions of a webpage or message to see which performs better. It helps optimize decisions using data.
Example: Testing two different signup button designs.

13. SEO (Search Engine Optimization)

SEO improves how easily your site appears in search results. It increases organic traffic.
Example: Writing content that matches the keywords people search.

14. SEM (Search Engine Marketing)

SEM uses paid ads on search engines to get more visibility. It offers quicker results than organic SEO.
Example: Running ads for the term school management software.

15. Content Marketing

Content marketing creates useful blogs, videos, and posts that attract and retain customers. It builds trust over time.
Example: A finance app shares budgeting tips on Instagram.

16. Social Proof

Social proof uses reviews, testimonials, and ratings to show credibility. People trust products others trust.
Example: Displaying five hundred positive reviews on a landing page.

17. Brand Awareness

Brand awareness measures how familiar people are with your product. Higher awareness increases the chance of sales.
Example: Seeing a logo repeatedly on YouTube ads.

18. Lead Generation

Lead generation captures potential customer information. It starts the journey toward a sale.
Example: Users share email addresses to download an ebook.

19. CAC (Customer Acquisition Cost)

CAC measures how much it costs to get one new customer. It includes marketing and sales expenses.
Example: Spending 300 rupees on ads to get one signup.

20. LTV (Lifetime Value)

LTV shows the total revenue a customer brings during their entire relationship with a company. Higher LTV makes acquisition more profitable.
Example: A subscription user stays for two years.

21. Rebranding

Rebranding updates the identity of a company through new visuals or messaging. It refreshes customer perception.
Example: Changing logo and color palette to look modern.

22. Influencer Marketing

Influencer marketing uses creators to promote products to their followers. It helps reach niche audiences.
Example: A gamer promotes a new mobile game.

23. Market Research

Market research studies trends, competitors, and customer needs. It reduces risk before launching products.
Example: Surveying teachers before building a school app feature.

24. Customer Feedback Loop

A feedback loop collects user opinions and uses them to improve the product. It creates continuous improvement.
Example: Users report bugs that drive the next release.

25. Viral Marketing

Viral marketing uses content that spreads rapidly through sharing. It brings massive attention with little cost.
Example: A humorous short video that reaches one million views.