Skip to content

01. What is SEO

SEO (Search Engine Optimization) is the practice of optimizing websites to improve their visibility in search engine results. While SEO involves many factors, HTML structure and semantic markup play crucial roles. Understanding SEO helps create websites that are discoverable, accessible, and perform well in search rankings.

SEO involves:

  • On-page optimization: HTML structure, content, meta tags
  • Technical SEO: Site speed, mobile-friendliness, crawlability
  • Content quality: Relevant, valuable content
  • User experience: Fast loading, easy navigation
<!-- Good: Semantic structure -->
<article>
<h1>Article Title</h1>
<p>Content...</p>
</article>
<!-- Avoid: Non-semantic -->
<div>
<div>Title</div>
<div>Content</div>
</div>
<head>
<title>Page Title</title>
<meta name="description" content="Page description">
</head>
<h1>Main Title</h1>
<h2>Section</h2>
<h3>Subsection</h3>
  • Relevant, valuable content
  • Proper keyword usage
  • Regular updates
  • Fast page load
  • Mobile-responsive
  • Proper HTML structure
  • Easy navigation
  • Accessible design
  • Clear structure
<article>
<header>
<h1>Title</h1>
</header>
<p>Content</p>
</article>
<title>Descriptive Page Title</title>
<meta name="description" content="Clear description">