02. Basics of SEO
Introduction
Section titled “Introduction”Basic SEO practices involve optimizing HTML structure, content, and metadata to help search engines understand and rank your website. While SEO is a broad field, HTML provides the foundation for many SEO techniques. Understanding basic SEO helps create search-friendly websites.
HTML SEO Basics
Section titled “HTML SEO Basics”Title Tag
Section titled “Title Tag”<title>Descriptive Page Title - Site Name</title>Meta Description
Section titled “Meta Description”<meta name="description" content="Clear, compelling description of the page">Heading Structure
Section titled “Heading Structure”<h1>Main Title (one per page)</h1><h2>Section Headings</h2><h3>Subsection Headings</h3>Semantic HTML
Section titled “Semantic HTML”<article> <header> <h1>Article Title</h1> </header> <p>Content...</p></article>Content Optimization
Section titled “Content Optimization”Keyword Usage
Section titled “Keyword Usage”<article> <h1>HTML Tutorial</h1> <p>Learn HTML with this comprehensive tutorial...</p></article>Alt Text
Section titled “Alt Text”<img src="image.jpg" alt="Descriptive alt text">Internal Linking
Section titled “Internal Linking”<a href="/related-article">Related Article</a>Technical SEO
Section titled “Technical SEO”Mobile-Friendly
Section titled “Mobile-Friendly”<meta name="viewport" content="width=device-width, initial-scale=1.0">Fast Loading
Section titled “Fast Loading”<!-- Optimize images --><img src="image.jpg" alt="Description" loading="lazy">Best Practices
Section titled “Best Practices”Unique Titles
Section titled “Unique Titles”<!-- Good: Unique, descriptive --><title>About Us - Company Name</title>
<!-- Avoid: Generic --><title>Page</title>Descriptive Content
Section titled “Descriptive Content”<!-- Good: Clear, descriptive --><h1>Complete Guide to HTML</h1><p>This guide covers all aspects of HTML...</p>